Cookies and cupcakes are inspired by desserts and flavors of all kinds
Team: Darshana Sanjay (Creative), Rhyann (Strategy)
Problem
How can we make The Sweetest Thing more memorable as a brand that jumps out from shelves.
Objective
Brand refresh with new logo and vibe that allows for distinction and connection to the brand.
Consumer Insight
People want to feel connected to their food
Strategy
