YETI

Making Yeti for Every Adventure

Team: Darshana Sanjay, Gabe Molina, Daija Mckinstry, Cheyenne Boyd, Tasha Moritz

Problem

Due to YETI’s durability and high price point, consumers are less likely to purchase another product from their portfolio.

Objective

To get existing consumers to buy not one, but multiple products from YETI’s extensive collection.

Consumer Insight

Everyday is an Adventure.

Category Insight

YETI is a primium brand made for the outdoors, but recognized and used by everyone. It’s built to last and provide the ultimate quality from the tailgate to the top of the mountain.

Deliverables

For our out-of-home, we decided to showcase an overlap of a subway map on a topographic map to exemplify that whether it’s a day trip to the mountains or a night around the city, every day counts as an adventure.

Mock-ups

Notion

Philips LED